Hi! After the anaylsis of my bestselling stock image so far I’d like to share my thoughts about another good (IMHO) stock image that is still not selling as much as originally expected ;).
It’s a business concept image that I titled “Business success concept – wealthy“. Actually the business and finance image collections are among the most populated niches in micro-stock photography. There are various reasons for that and I guess the main is that business is something that’s always trendy and newsworthy, and thus the constant demand for appropraite visual illustration of various business concepts. The conceptual value of this type of images is quite high, and sometimes they are even funny :).
Now back on my image, here it is:
The idea seems to be quite clear ( at least to me 🙂 which unfortunately is not enough ) – it illustrates the concept of a wealthy man or high-value business. I tried to think for a smaller niche that is still not that occupied and evenutally lacks the typical smiling people shaking hands and growth charts 😉
However, for almost an year it has generated less than twenty sales in total, across all agencies where I upload. Why is this so? This is the hard part… as we naturally tend to like what we’ve done so much. Anyway, let’s try to analyse a little bit:
- The framing is probably not the best pissible fit – it looks like there is too much white space at the top of the image, which actually is not intentionally left blank as copy space, and seems a little bit useless. I’d cropp it a little bit more at the top if I were to upload it now.
- The money amount in the meter may seem too binding – it’s nice to have something particular in this area to help illustrating the concept more clearly, but on the other hand the chnace it will the fit the exact idea of the customer is low. For example if they want to put a particular word, or another amount, or another currency there. I currently think it’s a good idea to either leave this field blank or create multiple versions with predefined content. What do you think?
- The are some artifacts such as the dark-blue linear area at the top of the weighing machine – it’s actually a natural effect as the material it’s made of is some good quality glass. But it still may look a little bit strange if you can’t easily percieve that this is a glass.
Probably there are some more reasons, though I still think it’s a good stock :-), and it’s keywording is also appropriate.
But what do you think? I’d be happy to hear that! Is this a good stock according to you? Would you buy it for a project? If you were to shoot it what would you change?
I’d love to start this blog by sharing a few thoughts about my best-selling micro-stock image so far – key in a lock with house symbol on it. I’m very proud that for less than year and a half it alone generated about 1000 downloads in total acrooss several micro-stock sites! This photo is part of my still very small portfolio of about 30 images (depending in which agency we measure its size). Here it is:
I’d like to share what I think is the reason for its success. Or more precisely – what’s the mix of reasons that makes it sell well. Here are few of my suggestions:
- House and home related topics are quite hot when we talk about stock photography. There is a lot of demand about house imagery that can be used in almost every type of advertising material that a real-estate agency would ever need. (But also there are lots of images in this topic already available in the stock sites).
- The color tones of the image give eye-pleasure to the viewer and easily provoke the feeling of comfort, family atmosphere, and warmth. It’s amazing how a small change in the color tones can make a huge difference! I have almost identical shot to the one above but its sales are ten times less, due to different color tones.
- Clearly conveying the message and the story behind it – it’s obvious in a glance that this image is about getting a new comfortable home. As stated above – the colors tell the “comfort” part and the house symbol tells the “home” part very directly.
- In a thumbnail view, even in the ~ 160 x 120 version, it’s visible enough what the image is about and its particular details (or actually the lack of too many details which is almost always the right choice when you think “stock”).
- Appropriate keywording is vital if you want to make your images more findable, but you need to keep it relevant as well. In this case I’ve used 35 keywords which is a little bit above the the good balance between incompleteness and spamming. Of course most oftenly the searches that lead to sales are via keywords and phrases such as “house”, “home”, “key”, “house key”.
- The best-match algorithms in the agencies’ sites? May be or may be not… Nobody really knows actually (even the agency guys, in case they’ve made the algorithms too complex ;-)). Why I somehow doubt the search logic matters that much is because of the fact that this image is my best-seller in every agency where I upload (currently six) and I bet none of them share the same algorithm 🙂
OK, that’s it for now! I’d love to hear what do you think and share your observations why some stock shots sell well and other don’t…